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August 2018

How to stir up a buzz with awesomely designed posters

By |2018-10-12T18:38:08+00:00August 28th, 2018|Branding & Identity, Creative, Design|

Despite technological advancements and all the benefits digital media bring about, offline marketing is still very powerful nowadays. “How come?!” one might ask. Well, just take into consideration that there are only 3 billion internet users out of more than 7 billion people worldwide. Posters are highly effective marketing tools as they provide the physical, [...]

July 2018

Printed Brochures Effectiveness: Still Hot or Not?

By |2018-11-12T08:45:37+00:00July 30th, 2018|Branding & Identity, Design, Projects & Opinions|

In the abundance of digital marketing and advertising tools over social media channels, one might consider printed brochures old-fashioned and obsolete. However, did you know that recent studies indicate most internet users find print a lot more trustworthy than digital marketing in any purchasing process? In order to be efficient, marketing must be simple, memorable [...]

A Rebranding Story: From Brief to Print

By |2018-10-12T18:43:15+00:00July 11th, 2018|Branding & Identity, Projects & Opinions|

Necessary, yet sometimes risky, the rebranding process has to be rigorously planned and should “occur” after a deep market research and an internal purpose-value audit. We didn’t reinvent the wheel, we just took into consideration several studies about reasons, efficient strategies and possible customer behaviors after this sort of identity decision. So everything has to be controlled and must be based on accurate needs and aspirations, [...]