Project Description
Project Description:
It was only a couple of years ago that social networks started to get optimized for images and they did that because it became clear that people found it easier to communicate in a visual manner and also reacted more to this kind of content. Then it became increasingly obvious that videos were on the rise and it’s only natural that images in motion would generate even more engagement. And in the last years or so this wave of virtual reality videos, filmed in 360 degrees, has definitely been on the rise and the online platforms are adjusting accordingly.
But we only started out with the matter of social networks because pretty much all of us use them, so any strong trend manifested there has a good chance of reflecting our actual tendencies. Thus, even leaving behind the social networks’ reference, it’s easy to understand why a VR video could be a very effective tool, even for business. Really, what could show more openness than a film who reveals every angle? What could generate warmer emotions than the feeling that you are free to snoop around everywhere? You are there, you are in the middle of things, you are already a part of the corporate whole.
The future will be in 360 and we are proud to have mastered this technique ever since the wave was just starting to shape…
Client:
TELUS International
