Video Production “MEC Holding HELPS Heal the World”

For some companies social responsibility is a completely foreign concept, others use it as PR on the rare occasions they organize such campaigns, there are also those who have the best of intentions but budgets and other limitations don’t let them follow-up on those good intentions and so on. But there are also companies that make out of CSR a constant endeavor, an ongoing task, a mission itself, and we are proud to have met the people behind such a company and, furthermore, for being given the opportunity to capture on video the complexity of their work.

It wasn’t easy to sum up all their efforts in less than four minutes, especially since MEC Holding encapsulates more companies, all of them big, all of them extremely active and all very different from one another.

However, we did our best to focus on the core, fueled by innovation, technology and perspective of the future. The video we got in the end came out of many hours of work, starting with research, establishing a concept and ending with actual filming (studio work with a green screen and on site by capturing what is really happening behind the brand) and editing.

We, therefore, ended up with a corporate video that focuses more on its emotional impact rather than on technical information, while letting you watch it till the end without yawning or being bored.