Project Description
Project description:
Have you ever heard of an appliance which brazes using … water? Without any gas bottles? Easy to use, environmental friendly, time and money saving? We also couldn’t believe something like this was invented, so we went to see it with our own eyes.
Honestly, we were invited by our client in the factory to understand how this product works, in order to create its presentation video – as always, approaching everything in an artistic style.
The cocktail of digital services involved in this project, including 4K and 360° shootings, 3D animations, motion graphics and animated illustrations which explain the chemical process and show the key parts of the appliance wouldn’t be possible without our engineering background. It was crucial to decrypt the technical language in order to create the video concept emphasized by the white wire which draws the whole information.
Despite the project’s complexity, we wanted to offer an accurate and clear visual explanation, so that the product will be appreciated at its true value. Though we admit it was a big responsibility and a challenge to present something new and innovative on the heavy industry market, it was also an opportunity to prove (once again) our professional expertise in which concerns the industrial video production.
So, when it comes to welding, brazing and coating technologies, our client rules. When it comes to presenting and promoting his products, it’s our turn. Together we rock!
Client:
Castolin Eutectic