Project Description








Project description:
Have you ever heard of this kind of behavior? Although it’s a tropical bird, our mascot pretends to be a chameleon (a very expressive one, though). As you can see, each of these illustrations shows that our toucan takes different shapes and vivid colors, also borrowing human attitudes from unwritten stories.
Dreamy, proud, childish, peaceful, adventurous – a quite rare complex cocktail of moods we might say.
And it all began when we’ve decided to challenge our creativity in illustrating our mascot. Different visions, different feelings, the same brief.
In the end, our toucan’s personalities and appearances were given by the drawing styles, paying a special attention to details. This is why, either you are admiring the pictorial volumetric approach, or the one obtained through the charcoal imitation technique, either the vector graphics illustrations or the cartoonish versions, in basic colors with sharp shades, they all show a face of our beloved toucan.
Because there is no brief because which can’t become a reason to play.
PS: we’re fine with our toucan’s behavior, we are not searching for a vet. 😉
Client:
Creative Vertex