Turbomecanica Brochure layout design

The ideal balance between aesthetics and descriptive is always a problematic issue and even more so when you’re in charge of designing a brochure for a very technical domain such as aeronautical engineering, where even looks are a matter of functionality. And since it’s about air crafts it would sure feel nice to keep it “airy”, light as a feather, instead of having it full of chunks of text and numbers that would kill its “bearing”. How did we solve this equation? With plenty of white space and carefully modeled vectorial symbols that manage to express  plenty without using words about the activity, services and products of our client; but we also didn’t ignore the sections that simply had to offer pure information and crystal-clear explanations.