Rebranding Pet Food Packaging Design Project

Companies are like humans. From time to time they feel the need of a complete makeover: to renew, to redefine their style and to reconstruct their image to fit their new beliefs. Or maybe they simply want to keep up with the trends.

All the reasons mentioned above were at the heart of this rebranding project, so we had more freedom of creation than ever before. And we took advantage of it: the identity materials (rollups, banners, business cards, flyers, presentation stand) and the packages are our witnesses.

The challenge was to build a new unitary appearance, which had to be consistent with the values that define our client. We wanted to express simplicity, elegance and vivacity, inspired by the playful spirit of pets and the quality of the products offered by our client.

To accomplish this, we created the packaging design following the flat design rules, with flat UI colors and vivid shades, in contrast with the black background. Anyways, even if you don’t know what this means, it’s important that we do.

In order to differentiate the product types, we drew colored silhouettes, while also preserving the style consistency with the gray variations from the background.

Discrete and effective, the words express the defining features of non-speaking friends: playful, joyful, healthy, happy, good, as we always want them to be.