Project Description
Project description:
„Make it short, smart and impressive! Thanks.” This is how the presentation short video brief which we received from our partner looked like. After three years of colaboration, things are extremly simple and built on trust, because we’ve constantly delivered quality, no matter the difficulty of the project.
So, no need for exhausting indications – just the basic characteristics of the special product we’ve put the lights on through this advertising spot.
Indeed, it was a challenge to promote the world’s first laser plate, the latest innovation in wear protection. Afterall, the heavy industry area isn’t as simple as chewing a gum, right? But this is the fun and glory of what we do.
We’ve boiled ideas in a soup of research, motion graphics, video effects, photography, video frames and typography, following the script we’ve wrote with the main information.
If you have the feeling that some qualities of the wearplates have a humorous note or a surprising interpretation, it means you’ve paid attention to details and you’ve noticed the corespondence between text and frames. Good for you. If not…watch it again. ;))
Client:
Castolin Eutectic
