Product Presentation Short Video – Advertising Spot for LC8 Laser Wearplate

„Make it short, smart and impressive! Thanks.” This is how a part of the presentation short video brief which we received from our partner looked like. After three years of collaboration, there’s no need for fancy words and further explanations. Things are extremely simple and built on trust, because we’ve constantly delivered quality, no matter the difficulty of the project.

Indeed, it was a challenge to promote the world’s first laser plate, the latest innovation in wear protection. After all, the heavy industry area isn’t as simple as chewing a gum, right? But this is the fun and glory of what we do.

We’ve boiled ideas in a soup of research, motion graphics, video effects, photography, video frames and typography, following the script we’ve written with the main information.

If you have the feeling that some qualities of the wearplates have a humorous note or a surprising interpretation, it means you’ve paid attention to details and you’ve noticed the link between text and frames. Good for you. If not…watch it again. ;))