A professional is still a professional no matter if he/she is in a business suit or not. And since the famous “casual Friday” deserves to be genuinely casual in one of the hottest months of the year, this company chose to give its employees an added dose of freedom and comfort – “The Short Pants’ Club”. We were in charge with designing the image that would bare the good news.
So what could be more appropriate for this task than designing around a main character in shorts, put into a serene background, with a holiday feel and a short message that clearly states the purpose? In the end we wrapped it all in a friendly and positive invitation.