Project Description

It is said that the internet, smart phones and technology in general kind of got us used to instant gratification, so at least from time to time it might be a good idea to remember that very special range of emotions that comes with the waiting game, anticipation and surprises… Furthermore, a teasing campaign is always a challenge in itself, so obviously we jumped on this opportunity right away.

The campaign was centered on a series of activities that were going to happen in a ten weeks time-frame and we chose to play around the number 10. And one of the strongest associations with this particular number is (at least in Romania) the maximum grade in school, so we could build around a “school-ish” concept. Said and done – our design turned into a blackboard and a chalk written provocative message.