Project Description



Project Description:
Concept. Poster. Chess. Words… Well, words are hard to come by when you meet a man like Dacian Pribeanu, a blind national chess champion and a man who dreams of becoming the world champion. He is the one for whom there were three charitable chess events organized in three major cities of Romania (Bucharest, Brasov, Sibiu). Actually, the events were meant to help an entire organization – OPEN – that helps the blind who dare wish extraordinary achievements. And we were in charge of the concept for the poster that promoted the event. The words, as you may have already guessed, seemed futile, so we condensed all our feelings in “open mind is never blind”, with an accent on modelling the 3D chess pieces, including the symbolic “accessory” of the main piece.
At times we also get projects that are genuine life lessons and it’s impossible to put into words the intensity of such a task, because you’re always left with the feeling that no kind of design compares to the actual story. And that is the moment when you search for the essence more than ever and look for an embodiment of the concept created to incite emotions in others. Minimal text. A lot of symbols. Infinite emotion.