Project Description
Project description:
The employees’ motivation and loyalty through the organizational culture depicts a challenge a lot of companies face nowadays, ranging from small businesses and startups to huge multinational corporations.
We have a clear understanding on how important employer branding is and that’s why we really enjoyed creating this motivational video material addressed to one of our clients’ employees.
According to the client’s requirements and the creative brief, our main purpose was to refresh the company’s values within the employees’ perception, under the suggestive motto “One team. One goal”. Using nature symbols, we managed to embed the client’s idea that the whole, or the sum of all the parts involved, is a lot more powerful than the stand alone, individual parts.
The same way a tree is born out of a seed and is made out of roots, a trunk, branches, twigs and leaves that form the tree crown, the same should team cohesion work, as all the team members work towards achieving the same goal. Each branch matters because it’s part of the whole tree crown.
