Medical whiteboard scribs animated illustrations

– 3D Art Studio? Please go to the blackboard and tell me everything you know about the whiteboard animations.

– Also known as scribs, the whiteboard video is a powerful digital marketing tool, with a history that began in 2010. It was created to tell a story through a sequence of illustrations drawn as the words are spoken…

– Good theory! Now, let me see how you put it into practice.

And because it was a complex project, the road from the brief to the final result was sprinkled with research, brainstorming sessions, sketches and challenges. It was a task that involved the entire team, using all their professional skills and creativity in order to accurately show and tell our client’s story.

The copywriter structured the information which became the voice-over script, extracted the main ideas and thought which words should be transformed into drawings. The Illustrator created about 56 illustrations, masterly using his graphic tablet while the CGI artist brought the entire material to life, animating and guiding everything as no one else does.

And because we like to take the problem into our own hands, we also 4K shot the hand to look like it created the illustrations.

In the end, from the customer’s exclamations of joy, we understood that we got an A+ grade.