Medical whiteboard scribs animated illustrations 3DArtStudio
– 3D Art Studio?
– Please go to the blackboard and tell me everything you know about the whiteboard animations.
– Also known as scribs, the whiteboard video is a powerful digital marketing tool, with a history that has begun in 2010. It was created to tell a story through a sequence of illustrations drawn as the words arespoken…
– Good theory! Now, let me see your practice.
And because it was a complex project, the road from the brief to the final result has been sprinkled with research, brainstorming sessions, sketches and challenges. It was a task that involved the entire team, using all their professional skills and creativity in order to accurately show and tell our client’s story.
The copywriter structured the information which became the voice-over script, extracted the main ideas and thought which words should be transformed into drawings. The Illustrator created about 56 illustrations, masterly using his graphic tablet while the CGI artist brought the entire material to life, animating and guiding everything as no one else does.
And because we wanted to assume the full result and because we like what we do, we also 4K shot the hand which seems to create the illustrations.
In the end, from the customer’s exclamations of joy, we understood that we got an A+ grade.