Lead generation is a crucial aspect of creating a thorough sales funnel that aims to turn leads into conversions. Outbound marketing is more effective in B2B transactions because it’s easier for companies and big organizations to trust partners they’ve already had some degree of interaction with.

It is our strong belief that human connection is incredibly important in the digital era we’re living in. That’s why we put a lot of soul in our offline lead generation campaigns because we know how big of a difference it can make to foster human connections with all our clients and prospects.

The creative concept supporting this offline generation campaign emphasizes on the importance of planting good relationships in order to cultivate strong partnerships. Hence, we’ve created some nicely customized boxes in which we’ve provided our leads with plantable seed paper sheets. This way, we’ve also shown our support for a healthy and sustainable environment.