Project Description



Project description:
“A picture is worth a thousand words.” Or so they say. In our case, there are 542. But, no matter the number of content words intended to be converted into infographics, their purpose is the same: to turn data into fun.
Of course, this is the first mission of an infographic, but when it’s done in a professional way, it can go further, becoming an awareness and engagement reason which generates loyalty and, in the end, growth.
So, inspired by the subject and with passion for illustrations, we’ve played by the rules:
- Structured and organized information.
- Clear and clever concept and storytelling.
- Correspondence between content and illustrations. Here you can go wild.
- Balance between text and illustrations.
- Coherence of the drawing style.
Effective and simple, fully readable at the first glance, these materials also respect the over theme-adaptability to broadcast channels (mail and social media), so that they can be shareable and can have a green card to travel anywhere in the digital world.
Bon voyage, dear infographics!
Client:
Edenred