Project Description
Project Description:
CGS goes great with CGI, especially since the message that had to be sent was meant to become the foundation of a recruitment campaign. Therefore, we took bits and pieces from the warm and friendly vibe of the work environment and illustrated them as an equally warm and friendly animation.
We thought we could go even deeper and we put our skills to good use in filming with a green-screen (chroma key). You can see here what we ended up creating, through a gentle blend of animation and filming a member of the “team of friends” in CGS on a green/blue background.
The personal touch of a man high up in the hierarchy of the company, along with vectorial animations that fully reflect his message – what could be more convincing than that for a human resources recruitment campaign?
