When you want your company to take off in its clients’ eyes, you have to put it out there. And we’re not talking metaphorically, but also literally when it comes to Turbomecanica.
For this project, the task – an exhibition stand – was a real challenge, because we basically had to turn a very limited amount of space into a miniature universe that faithfully reflected everything about the company, brand, products and services. But at the same time it was also a very satisfying one, especially since we got the chance to add less conventional elements to the concept and design elements.
Even for a fair that is as serious as it gets, in an industry as technical as it gets (aeronautics), the brief for such a project is a very fertile ground for the famous “think outside the box”. And we strongly believe in becoming memorable through subtle means, without asking for attention in an aggressive way, but through ideas that are truly remarkable, discrete clues, games of symbols and so on.
