An exhibition stand is always a complex assignment because you basically have to turn a very limited amount of space into a miniature universe that faithfully reflects everything about the company, brand, products and services. But at the same time it is also a very satisfying challenge, especially since we often get the chance to add to the concept and design elements that are less conventional. Even for a fair that is as serious as it gets, in an industry as technical as it gets (aeronautics), the graphics for such a project is a very fertile ground for the famous “think outside the box”. And we strongly believe in becoming memorable through subtle means, without asking for attention in an aggressive way, but through ideas that are truly remarkable, discrete clues, games of symbols and so on (for example, a keen eye is sure to notice key-elements for the industrial design area, as well as obvious motifs, specific to the industry and product market of our client).
