Event Concept and Key Visual – Graphic Design and Custom Made Gifts Viet Hoang
Sketches and Making of
Honestly, when was the last time you felt important for your business partner? When was the last time you felt so spoiled that you could swear everything was projected just for you?
Our client’s guests have felt as they are: super special!
So, after receiving the brief, our goal was to create a customized concept for an exclusivist event, with guests coming from a specific field – architecture. High class, high expectations!
Basically we’ve found the “key” of the event and we’ve highlighted the main idea of it: House Intelligence.
We’ve offered 3 different proposals for the event’s key visual, which was used for digital/printed materials (save the date and invitation) and for custom made giveaways (promotional gifts), meant to delight each participant of the event. Lady or gentleman.
As you can see, we did things our way. After our client’s choice of key visual we’ve searched a solution to help the printed invitation to go further, to become more than just an ordinary event invitation. This is how we’ve got to this special shape, not before drawing it and testing to see if the idea was functional.
Also, we’ve set the headline, we’ve wrote the body text and then we’ve searched the appropriate type of premium gifts. Distinctive, but with the same catchy “mechanism”: high heels for ladies and shirt buttons for gentlemen, accompanied by scented toothpicks. (Guess what sensational feedbacks we’ve received!)
As for gifts… we couldn’t present in any other way the promotional giveaways. After all, we’ve offered the best services for the best architects in town, right?