Edenred – Benefits Island Campaign

When our client told us they needed to upsell some of their products along with their best seller, our collective imagination started generating ideas to make the product bundles as appealing as possible. One thing we knew for sure: whatever we were going to make needed to be fun, creative, joyful and have an engaging concept.

How else could we have achieved that if not through illustration?! It always allows us to bring any crazy idea to life.

We’ve gone through several creative concepts, from Super Heroes to a Benefits Factory and we finally settled for the Benefits Islands. And yes, we were definitely thinking about a vacation. We adapted the concept according to each cross-sell bundle that needed to be promoted and delivered illustrations that contain a lot of details, lots of colour and that successfully promote the deals.