Edenred – Benefits Island Campaign

When our client told us they needed to upsell some of their products along with their best seller, our collective imagination started generating ideas to make the product bundles as appealing as possible.

How else could we have achieved that if not by putting to work all our creative skills in order to get to the most visually attractive cross-sell proposition?!

We’ve gone through several creative concepts, from Super Heroes to a Benefits Factory, and we finally settled for the Benefits Islands, fully customized for each cross-sell bundle, with their own specific perks.