Project Description
Project Description:
Logo design requires (more than any other branch of design) an excellent skill for the abstract and a perfect mix of analytical and creative. Otherwise, really, how could we ever turn into a visual a brief that looks like a list of keywords such as “modern, minimalist, prestigious, academic, design, professionalism, development, success, passion”? Furthermore, it has to be a simple and well defined visual (often used in very small formats), but with strong complexity and suggestive depths…
It’s almost hard to believe that a couple of straight lines and curves can turn into such a meaningful symbol, a metaphor of principles and values, and an explicit messenger for the targeted audience.
Client:
Creative Vertex
