“Corporate Winter Games CGS” ad layout design

2012 spiced up the corporate environment in Romania with a healthy dose of competition, because that was the year when the country joined the international scene of “Corporate Games”. This sporting event, the largest of its kind among amateurs, sets out to help people get closer through sports and also to cultivate sportsmanship, increase morale, and encourage physical activity, in the meantime being as well a good networking opportunity.

We had the mission of launching the invitation in a friendly manner and graphically adapt it for posters, Facebook (cover photo) and e-mail purposes. And we chose to favor visual content, one that would be relevant and suggestive for winter sports, enriched with a minimal quantity of text – a simple question, right on target. As for the rest, nothing more than blue frozen skies, plenty of snow and icy wilderness, barely tamed by flags and ski sticks.