Project Description
Project Description:
Do you remember your first business card? Do you recall how proud you were to see your name printed on that small piece of paper? In a way, it was like your first ID card. It was a confirmation of the fact that you’ve grown, that you are on a new path, that you have become part of a group…
Call us old-fashioned, but we still believe in the strong voice of this ID business card. And if you think about all the business cards you’ve kept and forgot about in who knows what drawer, well, then we dare say they deserve to be there since they didn’t succeed in being memorable.
When it comes to business cards, we don’t believe in stiff patterns and classical frames. We believe in personalizing things, in emotion; and we also believe in the power of subtle details – nuances, contrast, shades, opacity, the printing surface itself, and so on. A business card needs to talk about the company, about its spirit, about the industry, about principles and values. It shares much more than you might think, even in today’s very digital world. Here, for instance, did we succeed in communicating the energy, complexity and versatility of a company that handles… communication?
