“ACE contest – Costa Dorada” banner design

Designing a banner is often more complex than it seems, especially since this kind of design has to balance a perfect ratio of text and image. In the end, the overall creation needs to be clear enough as to provide the essential information, but at the same time it should also be vague enough so that it makes the viewer search for more about it. In this particular case we had to make “exciting” pop out as simple as possible, while suggesting through text and visuals relaxation and high performance.

So it needed a bit more contrast than it is usually required, and anybody can make a simple banner. However, it was clear to us in all its depth the need for all these contrasting requests, since we were aware that the end purpose was promoting ACE, an initiative that set out to offer a trip to 25 employees; and not just any employees, but those who made themselves noticed as being the best at what they did, no matter where they were in the hierarchy of the company. Thus, everything had to be about a balance between the trip/the prize and the competition/the reward for achievements. We did that with an appropriate background (relevant, animated, blue) and an added dynamic component, through written notes relevant to the context.