When they think of an infographic most people think of something cute, animated, colorful. And while it is true that they’re not necessarily on the wrong track, it’s important to point out that this kind of graphics is meant to illustrate in a format that is as friendly and easy to understand as possible a series of information that would otherwise seem overwhelming, or dull, or too tough to handle for one reason or another. But this is an example of an infographic animation integrated in a corporate video production, so the overall style and tone of voice couldn’t afford to lose any of the seriousness required by the business environment, except that the goal was the same as for any other infographic material – a feeling of closeness, a touch of warmth to a topic that may be a bit too complex, almost rigid and practically impossible to understand for most outside the industry.
We believe we managed to check all of the points required by this project, although we have to admit openly that it sure helped that we worked driven by the strong personality of the company, the uniqueness of their innovation, and of the huge positive impact their work has, even though so few people know about their efforts.
