Chemical compositions, ways of action, benefits, statistics, doses, crops technologies… A lot of technical information that only those acquainted with the Agriculture field can decipher.

However, we do have our tricks to visually explain anything, no matter how technical or far from our field of work it is. After all, at least we breathe graphic design and everything related with it.

As a result, the materials talk about our skills as a multimedia advertising agency in a rebranding process that involved almost our entire range of services. This is the reason why we took on the entire responsibility for the concept, headlines and visuals which occurred from interpreting the decrypted information.

A filigree labor, because everything was 3D modeled. Each detail, from vegetables to canisters and all of the little objects which represent the metaphorical way of action of the products. More exactly, we’ve created an entire universe for each category of flyers: crops technologies and products for treating crops.

The starting point for the overall concept was the double meaning of “crops” (“culture”) and the advanced technology used in obtaining high productivity and profit. This explains the presence of books on shelves and people visiting the vegetable library – you’d need serious knowledge to develop an advanced technology in agriculture. Also, behind each product lay a story and a factory, in fact, an entire scene that explains the chemical processes and their notable features.

Madness for others – pure creativity for us, we wanted to convert a challenge into a reason to be proud of us. More than just creating a unitary concept, adaptable for two types of flyers, we set a new brand identity direction for our client.

An inspirational stake to follow from now on: new look, new vibe, higher standards!