Chemical compositions, ways of action, benefits, statistics, doses, crops technologies and other information from agriculture field. Not so fun at first sight, right?

Well, for us it was! After all, we breathe graphic design and everything related with it.

As a result, the materials talk about our skills as a multimedia advertising agency in a rebranding process that involved almost our entire range of services. This is the reason why we assume the entire responsibility for the concept, headlines and visuals which occurred from interpreting the decrypted information.

A filigree labor, because everything was 3D modeled. Each detail, from vegetables to canisters and all of the little objects which represent the metaphorical way of action of the products. More exactly, we’ve created an entire universe for each category of flyers: crops technologies and products for treating crops.

The starting point was the double meaning of “crops” (“culture”) and the advanced technology used in obtaining high productivity and profit. This explains the presence of books on shelves and people visiting the vegetable library – it needs serious knowledge for an advanced technology in agriculture. Also, behind each product lays a story and a factory, in fact, an entire scene that explains the chemical processes and their notable features.

Madness for others – pure creativity for us, we’ve wanted to convert a challenge into a reason to be proud of us. More than just creating an unitary concept, adaptable for two types of flyers, we’ve set a new brand identity direction for our client.

An inspirational stake to follow from now on: new look, new vibe, higher standards!