We have awesome news for skeptics! Meritocracy is still alive! There still exist places where those with great results, regardless of their rank in the organization, are rewarded for their achievements.
Thus, 25 lucky deserving hard workers get rewarded with a trip that they can share with another person of their choosing. Yes, the best do deserve more than a trophy or a diploma, but this does not mean that they don’t get to enjoy some physical tokens of appreciation, just so they consolidate a happy memory. And it definitely was our pleasure to think of ways through which they could be wished a pleasant journey.
We emerged in the spirit of the brand and we worked on simulations that highlight chromatic, dynamic and symbolic elements that mixed in the concept and identity. As you can see, the end result is right on the border between playful and elegant, because a trip is about joy, but achievement comes with thoroughness.