One of the greatest things we probably benefit from in our line of work is the opportunity to play around with serious stuff, which keeps us fresh, passionate and enthusiastic, and all of these are reflected in our works.
Here is a good example, since we had the opportunity to ”play” with a luxury SUV and thoroughly represent it in a couple of billboard concepts, concepts meant to reflect its mature, strong, dominant side. Isn’t it simply wonderful how stunningly elegant is this image born out of a game of words, contrasts and design?
