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November 2018

Offline Lead Generation: Still alive and as effective as ever

By |2018-11-28T10:10:12+00:00November 28th, 2018|Projects & Opinions|

“Content is king” is one idea that has been preached over and over again and it is perfectly valid and understandable why. Content creation is fundamental to the success of any business because nowadays, as Simon Sinek very well puts it, “people don’t buy what you do; they buy why you do it” However, experienced [...]

August 2018

How to boost your ROI with promotional products

By |2018-10-12T18:39:31+00:00August 8th, 2018|Branding & Identity, Creative, Design, Projects & Opinions|

Despite living in a digital era, promotional products are still incredibly effective for advertising and brand awareness purposes. Reaching potential customers through the use of branded promotional items has been a powerful, cost-efficient marketing practice for many years now. In fact, the first promotional products ever used were George Washington’s commemorative buttons, when he got [...]

July 2018

Printed Brochures Effectiveness: Still Hot or Not?

By |2018-11-12T08:45:37+00:00July 30th, 2018|Branding & Identity, Design, Projects & Opinions|

In the abundance of digital marketing and advertising tools over social media channels, one might consider printed brochures old-fashioned and obsolete. However, did you know that recent studies indicate most internet users find print a lot more trustworthy than digital marketing in any purchasing process? In order to be efficient, marketing must be simple, memorable [...]

3D Rendering for Architectural & Interior Design Elements

By |2018-10-12T18:41:26+00:00July 24th, 2018|3D Graphics, Branding & Identity, Projects & Opinions|

Simply said, rendering is a computer graphics process that results from imaging, visualization and model creation. 3D rendering supports the creation of virtual 3D models for architectural and interior designs and transforms them into photorealistic images. While drawing 2D plans can help visualize the design, 3D rendering can support the visualization of [...]

4 Prerequisites of an Eye-Candy Exhibition Stand

By |2018-10-12T18:42:11+00:00July 17th, 2018|3D Graphics, Branding & Identity, Design, Projects & Opinions|

Why should you be considering an astonishing design for your exhibition stand? Despite the fast development of the digital advancements nowadays, trade shows and exhibition fairs remain widely popular. This is mainly due to their strong facilitation of personal interaction which has become more and more valuable within the digital era we live in. In order [...]

A Rebranding Story: From Brief to Print

By |2018-10-12T18:43:15+00:00July 11th, 2018|Branding & Identity, Projects & Opinions|

Necessary, yet sometimes risky, the rebranding process has to be rigorously planned and should “occur” after a deep market research and an internal purpose-value audit. We didn’t reinvent the wheel, we just took into consideration several studies about reasons, efficient strategies and possible customer behaviors after this sort of identity decision. So everything has to be controlled and must be based on accurate needs and aspirations, [...]

VR: Living la Vida Virtual

By |2018-10-12T18:49:36+00:00July 4th, 2018|Creative, Projects & Opinions, Videos Creation|

The achievements in modern technology are very hard to believe nowadays. But when it comes to VR technology everything needs to be completely believable. If not, then it’s not quite right. And it’s everywhere. At least we can’t think of any fields which VR technology has not entered yet, but hey, if you disagree, go [...]

September 2017

Infographics: Truth or Dare?

By |2017-09-18T12:34:47+00:00September 13th, 2017|Projects & Opinions|

Dare! The truth is that graphic creations, especially infographics, are some of the most relevant proofs of expertise that can come out of the "hands" of a skilled advertising agency. In fact, creating a high quality infographic can really make an agency stand out of the crowd. And we think [...]

Infographics: DON’T try this at home

By |2017-09-12T14:36:57+00:00September 11th, 2017|Projects & Opinions|

Most people know what an infographic is and if they don’t, here it is one simple definition: “info” and “graphic” - information offered through graphic representation. And it’s quite an old concept, if we think of cave paintings, with a small doubt that the early illustrators really knew how much information they had provided [...]