A lot of times both entrepreneurs and marketers alike tend to mix the two terms. So we decided to clarify and make a clear difference between the main elements of “branding” versus “logo design”. What are the reasons why your business or product needs a logo? 1. Identity, or more [...]
Despite technological advancements and all the benefits digital media bring about, offline marketing is still very powerful nowadays. “How come?!” one might ask. Well, just take into consideration that there are only 3 billion internet users out of more than 7 billion people worldwide. Posters are highly effective marketing tools as they provide the physical, [...]
Despite living in a digital era, promotional products are still incredibly effective for advertising and brand awareness purposes. Reaching potential customers through the use of branded promotional items has been a powerful, cost-efficient marketing practice for many years now. In fact, the first promotional products ever used were George Washington’s commemorative buttons, when he got [...]
In the abundance of digital marketing and advertising tools over social media channels, one might consider printed brochures old-fashioned and obsolete. However, did you know that recent studies indicate most internet users find print a lot more trustworthy than digital marketing in any purchasing process? In order to be efficient, marketing must be simple, memorable [...]
Why should you be considering an astonishing design for your exhibition stand? Despite the fast development of the digital advancements nowadays, trade shows and exhibition fairs remain widely popular. This is mainly due to their strong facilitation of personal interaction which has become more and more valuable within the digital era we live in. In order [...]
When passion meets creativity on an engineering background, there is no industry that can’t be approached with an artistic spin. Not even the heavy industry, regardless of the activity field or the company’s profile. Let’s face it, when we say heavy industry, Art isn’t the first thing that comes to mind. Large machines, sophisticated [...]
