Branding & Identity

/Branding & Identity

March 2019

February 2019

About Online Reputation Management

By | 2019-02-13T09:23:54+00:00 February 13th, 2019|Branding & Identity, Creative|

Even if we like it or not, along with technology, the internet has evolved with impressive speed and the web pages kept up with this evolution. The websites are no longer simple graphic guidelines regarding your services or just infinite pricing lists. First and foremost, they talk more about you and they also create a [...]

August 2018

How to stir up a buzz with awesomely designed posters

By | 2018-10-12T18:38:08+00:00 August 28th, 2018|Branding & Identity, Creative, Design|

Despite technological advancements and all the benefits digital media bring about, offline marketing is still very powerful nowadays. “How come?!” one might ask. Well, just take into consideration that there are only 3 billion internet users out of more than 7 billion people worldwide. Posters are highly effective marketing tools as they provide the physical, [...]

How to boost your ROI with promotional products

By | 2018-10-12T18:39:31+00:00 August 8th, 2018|Branding & Identity, Creative, Design, Projects & Opinions|

Despite living in a digital era, promotional products are still incredibly effective for advertising and brand awareness purposes. Reaching potential customers through the use of branded promotional items has been a powerful, cost-efficient marketing practice for many years now. In fact, the first promotional products ever used were George Washington’s commemorative buttons, when he got [...]

July 2018

Printed Brochures Effectiveness: Still Hot or Not?

By | 2018-11-12T08:45:37+00:00 July 30th, 2018|Branding & Identity, Design, Projects & Opinions|

In the abundance of digital marketing and advertising tools over social media channels, one might consider printed brochures old-fashioned and obsolete. However, did you know that recent studies indicate most internet users find print a lot more trustworthy than digital marketing in any purchasing process? In order to be efficient, marketing must be simple, memorable [...]

3D Rendering for Architectural & Interior Design Elements

By | 2018-10-12T18:41:26+00:00 July 24th, 2018|3D Graphics, Branding & Identity, Projects & Opinions|

Simply said, rendering is a computer graphics process that results from imaging, visualization and model creation. 3D rendering supports the creation of virtual 3D models for architectural and interior designs and transforms them into photorealistic images. While drawing 2D plans can help visualize the design, 3D rendering can support the visualization of [...]

4 Prerequisites of an Eye-Candy Exhibition Stand

By | 2018-10-12T18:42:11+00:00 July 17th, 2018|3D Graphics, Branding & Identity, Design, Projects & Opinions|

Why should you be considering an astonishing design for your exhibition stand? Despite the fast development of the digital advancements nowadays, trade shows and exhibition fairs remain widely popular. This is mainly due to their strong facilitation of personal interaction which has become more and more valuable within the digital era we live in. In order [...]

A Rebranding Story: From Brief to Print

By | 2018-10-12T18:43:15+00:00 July 11th, 2018|Branding & Identity, Projects & Opinions|

Necessary, yet sometimes risky, the rebranding process has to be rigorously planned and should “occur” after a deep market research and an internal purpose-value audit. We didn’t reinvent the wheel, we just took into consideration several studies about reasons, efficient strategies and possible customer behaviors after this sort of identity decision. So everything has to be controlled and must be based on accurate needs and aspirations, [...]

March 2018

Heavy Industry – Hidden Poetry

By | 2018-10-12T18:47:29+00:00 March 8th, 2018|2D vector & illustration, 3D Graphics, Branding & Identity, Creative, Design, Videos Creation|

When passion meets creativity on an engineering background, there is no industry that can’t be approached with an artistic spin. Not even the heavy industry, regardless of the activity field or the company’s profile. Let’s face it, when we say heavy industry, Art isn’t the first thing that comes to mind. Large machines, sophisticated [...]