Even if we like it or not, along with technology, the internet has evolved with impressive speed and the web pages kept up with this evolution. The websites are no longer simple graphic guidelines regarding your services or just infinite pricing lists.
First and foremost, they talk more about you and they also create a concept for the internet users who interact with your brand. It is your mission to control the way this concept is being built because if negativity bursts, it’s really hard to make it stop.
What is “online reputation management” (ORM)
ORM depicts the process in which we manage the way internet users look at us, no matter if we talk about reviews or comments on social media or about articles regarding our web pages by influent bloggers or even by PR online publications.
We obviously cannot satisfy everyone and there will always be the ill-intentioned ones to post weak reviews about your promotional products or about the way user experience or user interface (UX/UI) have been integrated within your website.
As long as the good reviews are in a higher amount than the weak ones, your online reputation wouldn’t be negatively impacted as the God of Google would see you in a favorable light and would redirect to your web pages the audience that can bring about conversion.
Keep an eye open to the search engines, including the Facebook algorithm, which penalize the attempts to trick them using paid posts, comments or reviews. Even from the very beginning of the civilization, the man, by their nature, has tried to find a workaround for natural, hard work in order to be able to reach the desired result faster and with less effort involved. Maybe that’s where the saying “Work smarter, not harder” comes from.
The IT evolution, especially the robotics and machine learning fields, allowed the giant companies to use smart software that finds the “unnatural” web pages if we can call them that. What is “natural” is to let your customers, users or readers, the final beneficiaries of your products, may they be related to development, advertising, art, and 3D production or e-commerce, to decide for themselves how satisfied they are with your services, without trying to manipulate results.
At the end, who could be more entitled to pass a correct verdict in regards to the quality of the services or products, than the ones we reach or we wish to reach?
Therefore, the only correct and natural way we can keep our online reputation clean is to do our best to offer high quality to our customers. This way, we reward their trust with our trust and our customers will help us keep a favorable image of our business.