Simply said, rendering is a computer graphics process that results from imaging, visualization and model creation. 3D rendering supports the creation of virtual 3D models for architectural and interior designs and transforms them into photorealistic images.

While drawing 2D plans can help visualize the design, 3D rendering can support the visualization of any project in a life-like environment.

Structure and design can be integrated using computing technology. When involved in architectural or interior design processes, we can virtually visualize the projects using 3D rendering, with all the estimated physical dimensions and scales considered.

With 3D modeling and rendering, we can refine any design while identifying flaws, and we can analyze how the design works in real time.

For example, we’ve dealt with a whole array of polystyrene profiles with plenty of diversity among models. So we had to carefully analyze each element that was going to be featured in an online catalog in order to model and render their realistic shapes and textures.

We enjoy dealing with the complexity of architectural renderings, with plenty of interior and exterior design details that need a special sense of aesthetics for setting up complex spaces in order to highlight the decorative elements provided by the client.

We can play and experiment with different colors, materials or textures without having to build physical prototypes, thus being more cost-efficient.

It helps us illustrate the build out of walls, fences, gates, finishes, furniture, appliances, as well as spatial relationship and the overall layout.

For another catalog we’ve worked on, rendering helped enhance and improve the image of the exterior aluminum gates and fences by integrating them within a conceptual visual.

3D rendering provides realistic presentations of pictures, scenes, or for this particular project, a visualization of a relaxing shower cabin within a cozy bathroom by capturing the elements in a warm, humanistic and deeply personal approach.

When making a 3D rendering based on a client’s idea, we always incorporate many elements such as view, color, lightings, furniture, etc. However, none of these is permanent. If the client doesn’t like a particular element such as the bathroom floor, for example, we can repaint it or change its texture and send it back for approval.

One of the major pluses of 3D rendering is without a doubt bridging the gap between the client’s imagination and the actual real image they get to see.

Photorealistic 3D images come with a lot of great benefits. However, if we were to sum up the most important ones, our list would be the following:

  1. It looks exactly like a photo…only better

3D rendered images provide exceptionally realistic imagery. Most of the times, it’s really hard to tell if the image you’re seeing is real or not.

  1. There is absolutely no need for editing

A lot of times photography requires retouching and editing in order to remove flows. 3D renders are perfect right from the beginning.

  1. You get a perfect white balance

When it comes to color casting, a technically perfect white balance will always be found in 3D rendered images.

  1. Lights and shadows are completely controlled

Objects in 3D rendered images can have or cast shadows with no reflections whatsoever.

  1. There are flawless scenes and objects

Scenes of 3D images have no distortion, such as chromatic aberration, which can occur in photographic lenses.

3D rendering is getting more and more cost-efficient and it is highly effective for marketing and advertising purposes. Give us a shout at if you’d like us to customize a solution for your needs!