Why should you be considering an astonishing design for your exhibition stand?
Despite the fast development of the digital advancements nowadays, trade shows and exhibition fairs remain widely popular. This is mainly due to their strong facilitation of personal interaction which has become more and more valuable within the digital era we live in.
In order to stand out in the crowd and attract booth traffic at a trade show, it’s mandatory for your exhibition stand to leverage the “WOW” factor. However, always remember that this is no easy assignment because you basically have to turn a very limited amount of space into a miniature universe that faithfully reflects everything about the company, brand, products, and services.
If we take, for example, one of the exhibition stands we designed, we can clearly emphasize some key aspects we constantly kept in mind in order to create this outstanding design.
1. Target Audience
Any design process for an exhibition stand should start with the target audience in mind. Even for a trade show as high-level as possible and for a technical industry such as aeronautics, we made sure to use noticeable key-elements for the industrial design area, as well as obvious motifs, specific to the niche and product market of our client.
2. Computer Graphics
It’s well known by now that “a picture is worth a thousand words”. This is utterly true when it comes to an exhibition stand design, as well. For our client, we focused on becoming memorable through subtle means, without being aggressive attention cravers. The ideas were truly remarkable as we made good use of tactical clues and symbol games.
3. Appropriate Lighting
A very efficient way to increase booth traffic and to ensure clear visibility for your exhibition stand, key messages or visuals, is to add some lighting. It can also be used to emphasize a specific area of the exhibition stand or to induce a particular type of atmosphere and image.
4. Convincing Wording
When we’re talking about exhibition stands, a lot of times less text is better, rather than a whole bunch of paragraphs. Wording should be as summarized as possible and, in many cases, single words can be more impactful and efficient than full sentences.
If you want to ensure your next exhibition stand is profitable and qualifies as the ultimate eye-candy, we’d be more than happy to offer our know-how and support. Don’t hesitate to reach out!
Should you be considering a rebranding process instead, it might also come in handy to check out this article on a rebranding process we’ve been actively involved in.