Vector logo design “ACE Trip” 3DArtStudio
ACE could have been an acronym for something like “Achievement Courage Enthusiasm”, because we actually are talking about people with remarkable results. But it’s not that. It’s the purest meaning of the word “ace” and behind this name there is a progran that rewards the best, no matter where they stand ob the corporate ladder. Performance is the only criteria taken into account when choosing the 25 people who will be rewarded with a trip (a +1 of their choice trip, of course).
How do you synthetize such a concept in a logo? We thought we needed lettering – the explicit name – but in such a way that it transcends the banal, maybe a bit animated by a very dynamic element. Then we questioned the appropriate font and we felt that the stability of strong bold letters would be the best approach, because the winners get to their results through consistency and rigor. But we also didn’t want to neglect the essence of the project – the trip itself – so we searched for a way to naturally integrate a representative symbol for it: the airplane.
Once we had the shape we could also start refining the ideas we had for the colors and we decided on a mix made up of a strong contrast: black (sobre, elegant, business) and yellow (dynamic, vivid, close to the gold of the supreme medals).