Sketch and 3D modeling BRD Finance toon mascot character 3DArtStudio
Sometimes change is good. In fact, from time to time change is actually recommendable and quite necessary, and when it comes to the image of a well established brand it is almost a certainty that a refresh will be needed at one point. And we were happy to help the old-faithful BRD Finance character tranzition to the world of 3D. We started from a mascot which did an exemplary job for over a decade and we worked on animation until we distilled it to the best modern version of it; of course, throughout all the process we had in mind brand specifics, the particularities of the channels where it was going to be used and the personality it had already built for itself in time.
Thus, through drawing, sketching, modeling and rendering this new character was born – gentle and cute, just like a cartoon. And you get to see here some of the key-faces we played around with during our creative experiments, but we are pleased to let you know that the graphics, in their final shape, are already in use in an active campaign run by our client.